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Validate your idea first
Use one of these 12 techniques to validate demand for your product before you build it.
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Basic coming soon page
Cost
<£250 / $300
Build time
About 1 day
Run time
1-3 weeks
Pricing page
Cost
<£250 / $300
Build time
About 1-2 days
Run time
1-3 weeks
High bar technique
Cost
<£250 / $300
Build time
About 1 day
Run time
1-3 weeks
Broken promise test
Cost
<£500 / $600
Build time
About 2-3 days
Run time
4-8 weeks
Explainer video
Cost
<£500-1000 / $600-1200
Build time
About 4-5 days
Run time
1-3 weeks
Invite only / waiting list
Cost
<£500 / $600
Build time
About 3-4 days
Run time
4-8 weeks
Social payment
Cost
<£250 / $300
Build time
About 1-2 days
Run time
1-3 weeks
Pre-order form (Mock Sale)
Cost
<£250 / $300
Build time
About 2-4 days
Run time
1-3 weeks
Fake Door Test
Cost
<£500 / $600
Build time
About 2-4 days
Run time
1-3 weeks
Pre-sale
Cost
<£500-1000 / $600-1200
Build time
About 1-2 weeks
Run time
1-3 days
Pocket Prototype
Cost
<£250 / $300
Build time
About 1-2 weeks
Run time
1-3 days
Crowdfunding
Cost
£5000+ / $6000+
Build time
About 2-3 Months
Run time
1-3 months