Don't waste time and money

Validate your idea first

Use one of these 12 techniques to validate demand for your product before you build it.

Basic coming soon page

Cost

<£250 / $300

Build time

About 1 day

Run time

1-3 weeks

Pricing page

Cost

<£250 / $300

Build time

About 1-2 days

Run time

1-3 weeks

High bar technique

Cost

<£250 / $300

Build time

About 1 day

Run time

1-3 weeks

Broken promise test

Cost

<£500 / $600

Build time

About 2-3 days

Run time

4-8 weeks

Explainer video

Cost

<£500-1000 / $600-1200

Build time

About 4-5 days

Run time

1-3 weeks

Invite only / waiting list

Cost

<£500 / $600

Build time

About 3-4 days

Run time

4-8 weeks

Social payment

Cost

<£250 / $300

Build time

About 1-2 days

Run time

1-3 weeks

Pre-order form (Mock Sale)

Cost

<£250 / $300

Build time

About 2-4 days

Run time

1-3 weeks

Fake Door Test

Cost

<£500 / $600

Build time

About 2-4 days

Run time

1-3 weeks

Pre-sale

Cost

<£500-1000 / $600-1200

Build time

About 1-2 weeks

Run time

1-3 days

Pocket Prototype

Cost

<£250 / $300

Build time

About 1-2 weeks

Run time

1-3 days

Crowdfunding

Cost

£5000+ / $6000+

Build time

About 2-3 Months

Run time

1-3 months