A basic one page website (landing page) clearly stating the value proposition.
A basic one page website (landing page) clearly stating the value proposition, benefits and call to action with email capture form.
• Conversion rate (email signups) • Bounce rate • Session time • Conversions based on traffic source
✅ Quick and cheap to create ✅ Easy to update as you learn more ✅ Ability to acquire email addresses
❌ Low level of validation ❌ No guarantee they will buy at launch
• Email sequence with survey attached to gain further insight. Automatically triggered when a user signs up • Digital ads pointing to the landing page
Suggestions for quick start