Basic coming soon page

A basic one page website (landing page) clearly stating the value proposition, benefits and call to action with email capture form.

Measurable items

• Conversion rate (email signups) • Bounce rate • Session time • Conversions based on traffic source

Business model

Advantages

✅ Quick and cheap to create ✅ Easy to update as you learn more ✅ Ability to acquire email addresses

Disadvantages

❌ Low level of validation ❌ No guarantee they will buy at launch

Additional info

• Email sequence with survey attached to gain further insight. Automatically triggered when a user signs up • Digital ads pointing to the landing page

Suggestions for quick start

Useful links