Explainer video

Video explainer on your landing page explaining your proposed product or service in more detail. You can include recorded prototypes or stitched together mockups to give the viewer an idea of what your future product or service will look like and it's proposed features. Consider creating multiple videos on different landing pages tailored to your audience types (personas) and run targeted ads towards the page to determine which converts best.

Measurable items

• Conversion rate (email signups) • Number of impressions • Conversions based on traffic source • Number of shares

Business model

Advantages

✅ Easy to update as you learn more ✅ Ability to acquire email addresses ✅ Provides people with a better understanding of what your product or service is - what it looks like, features. Looks real.

Disadvantages

❌ Tricky to make a good explainer video ❌ Can take time depending on the quality of the video ❌ Additional expense should be factored in.

Useful links