Fake Door Test

Create a mockup of a product(s) on a website. When the user clicks the buy CTA for the product they are taken to a coming soon page. Email address should be captured to follow up with the user when the product is ready to launch.

Measurable items

• The number of clicks on the 'buy now' or 'add to basket' CTA. • Conversions based on traffic source • Number of email addresses provided

Business model

Advantages

✅ Reasonable sign of buying intent. ✅ Reasonably quick and cheap to create ✅ No logistics or money exchanging hands

Disadvantages

❌ Still no guarantee they would actually complete the transaction after the item is added to the basket. The typical shopping cart abandonment rate for online retailers is 67.91%. ❌ Can be frustrating to users

Useful links