Cost

<£500 / $600

Build time

About 2-4 days

Run time

1-3 weeks

Fake Door Test

Create a mockup of a product(s) on a website. When the user clicks the buy CTA for the product they are taken to a coming soon page.

Sponsor

Hacker Cabin

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More info

Create a mockup of a product(s) on a website. When the user clicks the buy CTA for the product they are taken to a coming soon page. Email address should be captured to follow up with the user when the product is ready to launch.

Effectiveness

Measurable items

• The number of clicks on the 'buy now' or 'add to basket' CTA. • Conversions based on traffic source • Number of email addresses provided

Business model

e-commerce, digital goods, SAAS

Advantages

✅ Reasonable sign of buying intent. ✅ Reasonably quick and cheap to create ✅ No logistics or money exchanging hands

Disadvantages

❌ Still no guarantee they would actually complete the transaction after the item is added to the basket. The typical shopping cart abandonment rate for online retailers is 67.91%. ❌ Can be frustrating to users

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