High bar technique

Add in an additional step to your registration flow to understand how much they want access to your product or service. Ask your new subscribers to perform a task. For example, get them to complete a form (couple of questions) so you can test their motivation but also get insight into who they are and what their expectations are, their frustrations, how they do x etc.

Measurable items

• Conversion rate (email signups) • Types of people interested • Patterns in pains and frustrations • Bounce rate • Conversions based on traffic source

Business model

Advantages

✅ Gauge intent by asking them to complete an additional action. Shows they are interested and aren't simply signing up ✅ Quick and cheap to create ✅ Easy to update as you learn more ✅ Ability to acquire email addresses ✅ Understand more about your target audience ✅ Segment your audience based on responses and invite in others once you have satisfied your initial beta group.

Disadvantages

❌ Adding an additional step can deter people and you might experience a lower conversion rate

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