Cost
Build time
Run time
Add in an additional step to your registration flow to understand how much they want access to your product or service.
Add in an additional step to your registration flow to understand how much they want access to your product or service. Ask your new subscribers to perform a task. For example, get them to complete a form (couple of questions) so you can test their motivation but also get insight into who they are and what their expectations are, their frustrations, how they do x etc.
Effectiveness
Measurable items
• Conversion rate (email signups) • Types of people interested • Patterns in pains and frustrations • Bounce rate • Conversions based on traffic source
Business model
Advantages
✅ Gauge intent by asking them to complete an additional action. Shows they are interested and aren't simply signing up ✅ Quick and cheap to create ✅ Easy to update as you learn more ✅ Ability to acquire email addresses ✅ Understand more about your target audience ✅ Segment your audience based on responses and invite in others once you have satisfied your initial beta group.
Disadvantages
❌ Adding an additional step can deter people and you might experience a lower conversion rate
Useful links