Invite only / waiting list

Similar to the coming soon page but with a slight difference as you can add in referral systems to create virality. Each person is provided a number in the queue and if they want to move up the list to be the first to get access to the product they need to refer x number of people by providing their email address.

Measurable items

• Conversion rate (email signups) • Bounce rate • Average referrals per person • Conversions based on traffic source

Business model

Advantages

✅ Can create a viral growth effect ✅ Out of the box referral solutions available to speed setup process ✅ Inexpensive to create ✅ Can reduce spend on marketing short term ✅ Referrals can provide further evidence to validation

Disadvantages

❌ Tricky to pull off successfully ❌ No guarantee they will buy at launch

Additional info

• Digital ads • Pre-built referral systems

Useful links