This smoke test applies to physical goods or products with hardware components — at minimum a mobile phone.
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This smoke test applies to physical goods or products with hardware components — at minimum a mobile phone. It entails interviewing a prospect or customer, then physically pulling a prototype out of our pocket and using the prototype to drive further discussion and exploration.
• Quantify how likely the participant would use such a product • Number of verbal agreements
✅ Allows you to get quick feedback by providing a visual artifact ✅ Quick and cheap approach as it's built using prototyping software ✅ You can make changes in minutes based on feedback and re-test
❌ Verbal agreements are not strong indicators of purchase intent ❌ Need some design experience