Pre-order form (Mock Sale)

Create a mockup of a product(s) on a website. The user selects the item they wish to purchase and provides their details - if the user completes and submits the form it's a positive sign of desirability. If you have multiple pricing tiers then make them select the pricing tier or if it's a physical product ask for the spec and the quantity. Tell the user they will be notified when it's ready and payment will be taken at that point.

Measurable items

• Number of pre-order forms submitted • Click through rate • Views of pricing options • Email addresses provided • Conversions based on traffic source

Business model

Advantages

✅ There is no pressure to ship the item because no money has been exchanged. ✅ Positive sign of desirability when form has been submitted ✅ Quick and cheap to create

Disadvantages

❌ Not a sure sign they will actually follow through and pay when the time comes.