Pricing page

Create a pricing page for your product or service and track the number of clicks on the CTA to measure which plan is getting the most clicks. Once clicked show a coming soon page and allow users to leave their email address to be notified when you launch.

Measurable items

• Number of clicks on each pricing tier • Conversion rate (email signups) • Bounce rate • Session time • Conversions based on traffic source

Business model

Advantages

✅ Quick and cheap to create ✅ Easy to update as you learn more ✅ Ability to acquire email addresses ✅ Early understanding of pricing validation

Disadvantages

❌ No guarantee they will buy at launch ❌ Hard to commit to features at this stage for each pricing tier as you are most likely still validating them. They might be different when you launch - therefore this should be factored in.

Useful links