This approach consists of a basic coming soon landing page with an added step to get early access to the product.
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This approach consists of a basic coming soon landing page with an added step to get early access to the product. In order to get early access and jump up the list for first access users must provide their email address and then share a predefined message via social media - typically Twitter due to the availability of plugins. This approach allows you to test virality of your product and provide free marketing for your product in the process. This option should be optional as not everyone has Twitter.
• Number of emails received • Number of social shares • Engagement level of social shares (likes, retweets, comments) • Traffic received from Twitter
✅ Can create a viral growth effect ✅ Allows you to test Twitter with your target market ✅ Monitor sentiment from engagement on Twitter ✅ Free marketing ✅ Inexpensive to create ✅ Referrals can provide further evidence to validation
❌ Need to integrate the 'Pay a tweet' plugin so some very minor technical experience is required ❌ Doesn't provide purchase intent ❌ If the user doesn't have Twitter it can be off putting or confusing